Tote 2025 ATL Brand Campaign
The 2025 Tote above-the-line brand campaign was created to deliver powerful brand impact and build recognition through bold, consistent use of Tote’s core identity across print and digital channels. The campaign communicates three key messages: the brand strapline, welcome offer, and the always-on money-back promotion. Creative production included a two-day photography shoot at Chester Racecourse.
