Tote Promotions

Over time, Tote’s promotional assets had become fragmented, making it difficult for customers to identify offers and creating inconsistencies in the on-site user experience. To address this, I developed a flexible promotions identity system — a set of clearly defined promo tabs applied across banners both on and off site and integrated into the UX to guide the customer journey. These icons formed the foundation of a broader creative system, including a suite of assets and templates that allowed marketing to use either contextual photography or brand ambassador imagery, ensuring variety while maintaining a cohesive and recognisable brand identity.